INTRODUCING… The Future!

Listen to an audio version of Dr. Morris’ column here, or read the full text below: 

 

Artificial Intelligence

The inefficient and ineffective ways of how we provide clinical care, how we educate, how we run our business, and how our customers interact with us are ending.As practicing providers, researchers, executives, and consumers, we know somewhere, deep in our brains, that the current “break and fix” health care system is not working. Have no fear.

A revolution is coming that will alter our reality. It is called the A.I. Revolution, and it will soon affect all parts of your life, including the care that you provide and receive. Instead of the one-sizefits-all approach that characterizes our current health care system, this new health care revolution will leverage various types of tools, powered by artificial intelligence, to provide new and enhanced health and medical services across all touch points, experiences, and channels in a way that no preceding technology has ever had the capability
to do.

A.I. Is a Series of Tools

A.I. is not just one technology. It is an umbrella term that includes multiple concepts and technologies used individually and in combination to augment human intelligence. Simply put, A.I. is a series of knowledge tools that allow humans to do what they currently do better and faster. These various A.I. and other related tools, when teamed with human creativity, experience, and empathy, will create new approaches to overcome the age-old challenges of improving access, quality, convenience, connection, and effectiveness while lowering costs and ultimately restoring power to clinicians and consumers alike.

Harness the Power of A.I.

The forward-thinking pioneers leading this A.I. revolution in the field of eye care give you many ideas to consider as you try to gain a competitive edge. We provide you with a roadmap of how you can harness the power of the various A.I. tools to succeed, regardless of where in the industry you work. As a clinician, health executive, or consumer, it is not necessary to know the intricacies of how A.I. works, (though such knowledge never hurts). However, it is important to understand what capabilities exist, how they will make your job easier, how they can help you overcome your challenges, and how to put them to work in service of your mission and goals.

Enhance Productivity, Efficiency, and Care

We also provide a general overview of how A.I. works and highlight the technologies already present in the industry and those that are about to change how eye care works in terms of clinical care, administration, education, and the impact on industry. A.I. tools are also available to enhance clinical productivity and care effectiveness, improve nonclinical efficiency, and optimize consumer-focused care.

The inefficient and ineffective ways of how we provide clinical care, how we educate, how we run our business, and how our customers interact with us are ending. My only real question is: Will you capitalize on the power of technology and adapt and adopt…. or resist, reject, and regret?!

 

Author

  • Scot Morris, OD

    Scot Morris, OD, has practiced for 25 years in various clinical settings and served as a technology author, magazine chief optometric editor, corporate advisor, practice consultant, and prominent educator. He started or cofounded multiple companies within the eye care industry and participated in multiple clinical trials. Among the challenges he consistently hears about in the health care industry for providers, patients, companies, and the health system are inefficient care delivery, clinical decision-making errors, rising costs, access issues, and failure to provide connected care.

    Through his various roles, Dr. Morris has focused on how to improve system efficiencies, market, and teach peers how to improve care delivery. His peers voted him as one of the 50 most influential people in eye care and one of the top 250 innovators in the industry. Driven to always find a better way and share that knowledge to make people and processes better, Dr. Morris spent his entire career thinking about health care challenges, how to solve them, and educating others to do the same. As a result, he spent the last few years focusing on these issues and codeveloping a knowledge platform called the AMI Knowledge System, (AMIKnowS), to share and evolve knowledge in hopes that we can solve many health care issues and enable the delivery of accessible and unbiased health care regardless of income, education, or geography.



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