PARIS, France and MENLO PARK, Calif. — EssilorLuxottica and Meta announced the launch of a new line of AI glasses, Meta Glasses. The latest collection is aimed at opening up the smart eyewear category to broader audiences, including consumers looking for more attainable innovation.
The two companies have established the AI glasses category from the ground up with the deepest lineup of products. These include Ray-Ban Meta, the number one selling AI glasses in the world, Oakley Meta, ushering in a new era of athletic intelligence, and Meta Ray-Ban Display, the first of its kind with an in-lens display. Earlier this year, the introduction of Ray-Ban Meta Optics rounded out the offering with styles optimized for prescriptions and all-day comfort.
While millions of consumers are wearing AI glasses from the portfolio today, EssilorLuxottica and Meta aim to inspire broader adoption around the world with a new Meta and EssilorLuxottica branded collection starting at $299.
Three New Styles
Meta Glasses is launching with three frame styles, each with a distinct silhouette.
- Meta Adventurer — A clean rectangle shape for a timeless, versatile look. Available in Standard and Large.
- Meta Fury — A bold frame that makes a bold statement.
- Meta Glasses by Kylie — A unique slim oval frame designed in collaboration with Kylie Jenner and inspired by her personal style.
Seamless Utility, Designed for Your Daily Life
Meta Glasses will feature:
- Meta AI at your fingertips — A dedicated action button lets you quickly invoke Meta AI or customize it to launch your favorite feature.
- Crystal-clear audio — Open-ear speakers deliver pristine audio quality without blocking your ears, so you can enjoy phone calls, music, podcasts and audiobooks while staying present and aware of your surroundings.
- Advanced multi-mic array — Advanced wind noise reduction means calls, messaging, and voice control are always crisp and sharp.
- Capture and share — Take photos and videos hands-free to stay present in the moment.
- Privacy first — Meta Glasses have clear, easy settings that help you control what you choose to share with others, as well as built-in safeguards to respect the privacy of people around you,
- Power through your day — Over eight hours of battery so you can go from morning to night.
- On-the-go charging case – Foldable, portable and powerful, providing up to 40 hours of additional battery life.
Bringing AI to ConsumersFrancesco
“We’re incredibly proud of our first-to-market innovation in the smart eyewear space and our ability to deliver consumers around the world richer, more connected experiences. While our iconic brands continue to be a leading driver of adoption in the market, we see an opportunity to drive access to broader audiences through this company branded collection. More price-sensitive consumers will have an opportunity to experience the power that wearables bring into their everyday lives,” said Francesco Milleri, Chairman and CEO of EssilorLuxottica.
“Our partnership with EssilorLuxottica is about putting powerful AI into frames people actually want to wear. I believe glasses are going to be a main way people access personal superintelligence—and with Meta Glasses, we’re going to make that accessible to a lot more people,” said Mark Zuckerberg, CEO at Meta.
Available Today
The new collection includes three Rx-able styles (rectangle, square and oval shapes) with multiple lens choices including clear, sun and Transitions lenses. Meta Glasses are available starting today on Meta.com in the U.S., Canada, U.K., France, Italy, Germany, Spain and other European countries. They will also be available at leading optical retailers, including LensCrafters and Sunglass Hut in the US. Additional markets and retailers will be added later in the year.
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