How to Ethically use AI to Reach the Right Patient
AI’s masterclass in connecting eyecare with consumers The modern eyecare practice operates in a landscape of unprecedented information—and equally...
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The AI Marketing Trap: When Personalization Becomes Predatory
Listen to an audio version of this column here: "When the algorithm dictates the conversation, the patient becomes a...
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Administrative Alchemy: Transforming Eyecare Operations with AI
How can administrative alchemy transform your practice? Listen to the audio version of this column here: The modern...
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AI Innovators: Eugene Shatsman
In this episode, Professional Co-Editor Scot Morris, OD, interviews Eugene Shatsman, Managing Partner of National Strategic Group. During their discussion,...
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Your Roadmap to Successful AI integration
In part one, A Guide to AI Integration for Vision Industry Partners, we discussed the key areas that would be...
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Dr. Howard Purcell Interacts Live with His Own AI Avatar
By interacting with his own on-screen avatar, Dr. Howard Purcell, OD, FAAO, Diplomate, AAO and FNAP, President and CEO, New...
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The Evolution of Sales, Marketing, and Education…‘I may be wrong, but I may be right.’
Welcome to an exploration of how A.I. is reshaping and revolutionizing education, marketing, and sales. Together we unravel the profound...
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