How I’m Integrating AI Into My Solo Practice
As a 2020 optometry school graduate, I entered the profession at a time when technology was evolving rapidly. However, the...
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Bausch + Lomb Introduces New AI Tool Orphia
VAUGHAN, Ontario, & MENLO PARK, Calif. — Bausch + Lomb has introduced a new AI tool, Orphia.™ Built on the...
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The AI Marketing Trap: When Personalization Becomes Predatory
Listen to an audio version of this column here: "When the algorithm dictates the conversation, the patient becomes a...
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Optometry 3.0: The Rise of the AI-Powered Virtual Exam Room
Eye care is entering a new era. The first generation of optometry focused primarily on refractive correction and vision optimization....
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The Two Minute Revolution: How AI Will Finally Fix the Broken Rhythm of Eye Care Delivery
Listen to the audio version of this column here: Let’s be honest: the current pace of clinical eye care...
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How Clinicians Can Explain AI to Patients: Insights from the Field
Artificial intelligence isn’t just a buzzword anymore, it’s quietly transforming the way we care for eyes every day. For clinicians,...
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AI Innovators: Brianna Rhue, OD, FAAO, FSLS
In this episode of AI Innovators, Scot Morris, OD, sits down with Brianna Rhue, OD, FAAO, FSLS, Co‑founder of Dr....
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The Augmented Educator: AI’s Role in Shaping Physician-Led Patient Education
Effective patient education is a cornerstone of modern health care. It empowers individuals to actively participate in their care, improve...
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Seeing Clearly: The State of the Art in Augmented Reality Eyewear
Augmented reality (AR) eyewear has transitioned from futuristic prototypes into practical technologies that are reshaping how we see and interact...
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AI-Powered Eyewear: Augmented Reality, Smart Frames, and What’s Next
We’re witnessing something genuinely fascinating unfold right in front of our eyes. Augmented reality (AR) eyewear is quickly moving from...
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