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Stop Asking if AI Works, Start Asking if it Pays

By Scot Morris, ODMay 27, 2026June 10, 202605 mins
For too long, eyecare industry boardrooms and doctors’ offices alike have been enamored with the "what" and the "how" of...
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Dr. Howard Purcell Interacts Live with His Own AI Avatar

By Howard Purcell, OD, FAAO, DIPLOMATE, AAO AND FNAPOctober 28, 2024November 18, 202401 mins
By interacting with his own on-screen avatar, Dr. Howard Purcell, OD, FAAO, Diplomate, AAO and FNAP, President and CEO, New...
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The Evolution of Sales, Marketing, and Education…‘I may be wrong, but I may be right.’

By Howard Purcell, OD, FAAO, DIPLOMATE, AAO AND FNAPOctober 7, 2024October 24, 202406 mins
Welcome to an exploration of how A.I. is reshaping and revolutionizing education, marketing, and sales. Together we unravel the profound...
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A digital platform designed to meet the educational and informational needs of all ECPs (ODs, MDs, opticians) as they pertain to Artificial Intelligence.

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